Advertising and sales promotion Management Homework

Advertising and sales promotion Management

This course is “Advertising and sales promotion Management”. Read the case study (phillsbury Cookie Challenge) carefully and answer the following five questions.

There are some questions that need to refer to the content of the slide 5, 6 when answering

Pillsbury Analysis:

Action Plan and Creative Brief

Individual Assignment

Individual Assignment. Please complete this work individually without referencing any additional information (e.g., on the web). If you have questions, please ask me.

In the Pillsbury Canada case, Pillsbury has been targeting a fairly generic “30’s – 40’s mom” segment. Growth is stagnant and Guillen is trying to develop a plan to grow sales of refrigerated cookie dough in the Canadian market.

Use the data from the case, our class discussion of the insights gained from the research, our role play, and analysis of the different segments to develop a well- supported plan.

Please read slides 5 and 6 before answering the following questions

1) (8 points) Identify the specific target that you recommend. The case discusses usage segments. You can consider these or identify other segments that you believe to be relevant. Be sure to discuss the pros and cons of at least three possible segments and why you recommend the specific target(s). It should be clear why you are considering these possible targets, what the pros and cons are for each, and why you make your specific target recommendation.

2) (6 points) Identify the brand messaging, including the Point(s) of Difference (POD) and Point(s) of Parity (POP) that you believe are most appropriate for your recommended target, providing analysis of why these are appropriate for the target.

3) (4 points) Recommend one or more “SMART” communication objectives for the brand given your recommended target and the details of the case. Write out the specific, complete communication objective(s). (SMART content please refer to slide1 page 36)

4) (2 points) Recommend either a TV, youtube, or print (i.e., magazine) ad and discuss why you think that this is a good match with the specific communication objectives and the target.

5) (8 points) Develop a communication brief to guide development of the communication. Follow the template presented in class (note that your communication objective(s) should be included in the communication brief). Please provide a separate communication document (such as one that you could present to your agency).

(Please refer to slide1 pages 47-51 for the Communication Brief)

Be sure that your plan is internally consistent. The links between the product, target, POP, POD, communication objective(s) and brief should be clear.

Get Assignment Help Services from Homework Market

Homework Market
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Homework Market


Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Homework Market

Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.


Unlimited Revision

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.


Timely Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.


Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.


Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Homework Market

Place your order

Fill in the order form and provide all details of your assignment.

Homework Market

Proceed with the payment

Choose the payment system that suits you most.

Homework Market

Receive the final file

Once your paper is ready, we will email it to you.

Homework Market Writing Services

No need to work on essay at night. Sleep tight, we will cover your back. We offer all kinds of essay writing services.

HomeworkMarket HomeworkMrket


Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

HomeworkMarket HomeworkMarket


Admission Essays

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

HomeworkMarket HomeworkMarket


Essay Editing

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

HomeworkMarket HomeworkMarket

Research Paper

Research Paper

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied.