Business Marketing Case Study

Business Marketing Case Study

Marketing Company Case Study

Case studies present an account of what happened to a business, an industry or an individual over a period of time. The purpose of the case study is to let students analyze the critical marketing issues facing the organization and present solutions based on the marketing concepts learned in class.

For this assignment, the student will choose ONE of the sixteen Company Cases that are located in Appendix 1 of the Required Textbook.

Armstrong, G. and Kotler, P. (2015). Marketing: An Introduction, 13/E


In addition to answering the 4-5 “questions for discussion” that are found in the textbook at the end of each Company Case, you will also be required to answer additional components for/about your company (read below for specifics).


Submission Instructions

1. To submit your assignment, upload your completed assignment in CANVAS to the Assignment labelled: Marketing Company Case Study.

2. Your entire assignment MUST be typed, paginated, one inch margins, double or single spaced, and use a 12 point font.

3. Save the file as doc or pdf BEFORE uploading (especially if created with a MAC in “pages”).

4. Citation style: use APA style for every in-text AND Reference citation.


Writing and Content Instructions for your Company Case Study

1. Select your company/case from one of the sixteen available cases (In-N-Out Burger, Dyson, Xerox, Oracle etc) in APPENDIX 1 of the textbook (pp 519-550). Selecting a Case from the International Edition of the textbook is also fine!

2. Create a cover page to your assignment with the following: your own name and student ID, course number and course name, COMPANY CASE selection and ONE image or logo

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