CapStone Business Assignment

CapStone Business

  • Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.
  • Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response.
  • * No references and no plagiarism
  • *please only respond to classmate post below with 3 meaningful feedback sentences*

Hello Class,

Starbucks Coffee Company’s mission is “To inspire and nurture the human spirit — one person, one cup and one neighborhood at a time.” Mission statement: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.””

The company aims to choose the best kind of coffee known as Arabica beans in Latin America, Africa, and Asia to serve their customers. The roasting of coffee has expanded the expertise of the trademark. Accordingly, Starbucks is likewise confident in the flavor of coffee beans that is diverse from others, plus it can satisfy its customers.

One of the strategies of increase for Starbucks is expanding the abundance of shops. Instead of opening dine-in locations, the company has established its focusing on starting up drive-thrus in the external edges of urban and suburban neighborhoods. The thought of express shops is additionally in discussions to enhance a fundamental theory in towns like New York, Boston, and Seattle; this is a strategy that mainly concentrates on developing the company’s market perception. An added business strategy is the focus is generating new customer possibilities. The lunch hours, for Starbuck’s location, have remained the fastest-growing time of day for the past few years. The company proposes to offer on the go box meals offering more extra fresh items and a concept called bistro boxes, which are combined sandwiches, salads, and a tea product, which will further add power to the company’s tea platform.

Various of those strategies are not merely smart business plans; however, they can achieve in a small number of times. I sense that over the prior years, the nation has observed companies like Starbucks growth, and others such as Dunkin Donuts falter. I believe a business strategy is essential, and Starbucks will always strive to meet their customer needs. On the other hand, too much expansion can convert an oversaturation of the market. Every company must have an opponent to persevere, and if you become your opponent, it can be detrimental to the company.

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