Describe the problem your potential customers are facing.

Based on the enclosed report, I need the following:

Assignments Calendar – ROSTER-2016-SPRI-ONLIN-B_A-579
From time to time, you will be asked to make modifications to the format suggested in the textbook to highlight certain aspects of your product. This assignment is an example of some additions I would like you to make. In this assignment, you will be asked to modify the format used on page 81 of your textbook. Please begin your narrative of the business plan by describing the problem that you have identified. Next, describe your product as the solution to the problem. Then follow with an explanation of your value proposition and why your product is better than any competing solutions to that problem. Leading off with this sequence grabs the reader’s attention and focuses their mind on your product. This sets the stage for the rest of the business plan and is the purpose for its existence. Afterwards, begin the description of your company as outlined in the textbook example. Under the section of the sample plan “The Company’s Mission,” be sure to also include a “Vision Statement.” Investors want to know what about your overall vision for your company. Do you want to become the market leader for your product, sell one to every household, etc? This is how they gauge your passion for your product and the scope and scale you envision for your company. To complete this assignment, be sure to have the following included:

Describe the problem your potential customers are facing.
Describe your product idea and why it is the best solution to the customer’s problems.
State your product’s value proposition. Quantify the value your product brings to the customer (faster, cheaper, better, and by how much). Your whole business plan will be built around the advantages you state in the value proposition. This value should be woven into every section of the plan.
Write a vision and mission statement for your new business.
Identify the services, development to date and legal status and ownership components of your business plan. For legal status and ownership, you may identify those you anticipate.
BA579_Capstone A
Hoodini Feasibility Analysis Summary

12/6/15
K. Aranda, R. Gonzalez, S. Winckler

A detachable, stashable
hood as a backpack
accessory.

Hoodini
Feasibility
Summary
December 6th, 2015
Kirsten Aranda
Raul Gonzalez
Steve Winckler

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