Explain which category of innovation is emphasized.

MBA 5101, Strategic Management
and Business Policy

Unit Assignments

Unit II Assignment

SWOT Analysis

Based on your unit reading, create a SWOT analysis for the company you chose to research. Your analysis should be
between one to two pages and identify the company’s strengths, weaknesses, opportunities, and threats. Use Microsoft
Word and create four sections to your paper using the SWOT categories as your headings. Each category should have
approximately 200-300 words describing the issues that fall under that area. The opportunities and threats should have at
least ten items identified for each. Format your SWOT Analysis using APA Style. Use your own words, and include
citations and references as needed to avoid plagiarism.

Unit III Assignment

PowerPoint Presentation

Review both Milton Friedman’s “Traditional View of Business Responsibility” (p. 72) and Archie Carroll’s “Four
Responsibilities of Business” (p. 72-73) in the textbook, and develop an understanding of their ethical principles. You are
also welcome and encouraged to research them using outside sources. You are to compare the two theories and create a
PowerPoint presentation on your comparative study. Your PowerPoint presentation should include the following elements:

? Slide 1: Title page
? Slides 2-3: A summary of Milton Friedman’s main points
? Slides 4-5: A summary of Archie Carroll’s main points
? Slide 6: Which principles would you like implemented at your current place of work (or where you wish to work in
the future), and why?
? Slides 7-8: Provide two detailed examples of organizations where you believe that Friedman’s theories are
? Slides 9-10: Provide two detailed examples of organizations where you believe that Carroll’s theories are applied.
? Slide 11: List of sources using APA guidelines

Unit IV Assignment

Using the information gathered from your SWOT analysis conducted in Unit II, create an EFAS table for the company you
researched. Use Microsoft word to create your table. It should have five columns. The first column heading should be
entitled External Factors, the second column should be titled Weight, the third column should be titled Rating, the fourth
column should be titled Weighted Score, and the fifth column should be titled Comments. (Refer to pages 126-127 in your
textbook for an example.)

1. In the External Factors column, list at least six opportunities you saw in the company you researched.
Underneath the opportunities, list at least six threats you saw in the company you researched.
2. In the Weight column, assign an importance factor to each of these issues from 0.0-1.0 (1.0 is most important; 0.0
is least important). These ratings are based on the probable impact on a particular company’s current strategic
position. The higher the weight, the more important the factor to the current and future success of the company.
You may not be privy to the exact information for this company, so in some cases you will need to use your best
judgment. (You will justify your weighting in column five.) MBA 5101, Strategic Management and Business Policy 3

3. In the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0 is poor). These ratings are based
on the company’s response to that particular factor. It is a judgment call on how the company is currently dealing
with each specific factor. Once again, you may need to make an estimate in this area if you are not privy to all of
the information. (You will justify your weighting in column five.)
4. In the Weighted Score column, multiply the weight from column 2 by the rating in column 3 to get the factor’s
weighted score.
5. In the Comments column explain why a particular factor was selected and how its weight and rating were
6. At the bottom of column 4 add the weighted scores for the external factors. Is the company doing better or worse
than others in the same industry? Complete this answer underneath your table.

Format your assignment using APA Style. Use your own words, and include citations and references as needed to avoid

Unit VII Assignment

PowerPoint Presentation

Review the portion of Web Chapter A concerning new product innovation. You can access Web Chapter A at this web
address: http://www.pearsonhighered.com/wheelen/cases.html. Then select a new product that you have been introduced
to in the past 12 months. You are also welcome and encouraged to research this new product using outside sources. You
are to create a PowerPoint presentation about the marketing strategy for this relatively new product. Your PowerPoint
presentation should include the following elements:

? Slide 1: Title page
? Slide 2: Description of the new product
? Slide 3: Explain which category of innovation is emphasized.
? Slide 4: List what differentiates the product from the competition.
? Slide 5: Describe the product’s target market and its demographics.
? Slide 6: Describe the market size and potential product demand.
? Slide 7: Explain in which stage of the product life cycle is the product.
? Slide 8: Predict product demand in five years.
? Slide 9: List of sources using APA guidelines

Unit VIII Case Study

Read the Internet Mini Case #6 on Williams-Sonoma, and answer the written response questions in order to complete this

Internet Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education web site at this address:
http://www.pearsonhighered.com/wheelen/cases.html . A PDF file containing Mini Case #6 can be found in Unit VIII.

There are four written response questions below worth 25 points each. Your answers should include information from your
course materials and/or from outside research but should be primarily in your own words. If you paraphrase or quote
words or ideas from your course textbook or other resources, you should cite your sources using APA guidelines. Each of
your responses to each of the four questions should be spell and grammar checked and should be 200-300 words in
length to be considered a “complete” answer to a written response question. Please contact your instructor if you have
any questions.

1. If the Williams-Sonoma continues with its present strategies and objectives, where will it be in five years?
2. If you were the CEO of William-Sonoma, what strategies would you recommend, and why?
3. Describe the competitive strategies used by each of Williams-Sonoma’s competitors. Which of these strategies
are the most effective? Support your answer.
4. How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that
they use the Internet in the future?

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