This section of the paper should be 2 pages and must use research from your course text and the library’s full-text databases.
Part 2: Applying the Concepts
Media outlets are topic-driven. Content is based on the outlet’s mission and target audiences. Being able to network with representatives of media outlets that meet the requirements of your business or client companies is an important part of the MPR process. Finding appropriate matches and working your contacts can mean quality PR placements.
Select 3 of the businesses below and associate them with the right media connectors. The business concepts are generic. You need to add more detail to the business scenario, but you may not attribute them to real companies.
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