How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they use the Internet in the future?

There are four written response questions
below worth 25 points each. Your answers should include information from your
course materials and/or from outside research but should be primarily in your
own words. If you paraphrase or quote words or ideas from your course textbook
or other resources, you should cite your sources using APA guidelines. Each of
your responses to each of the four questions should be spell and grammar
checked and should be 200-300 words in length to be considered a “complete”
answer to a written response question. Please contact your instructor if you
have any questions.

1.
If the Williams-Sonoma
continues with its present strategies and objectives, where will it be in five
years?

2.
If you were the CEO of
William-Sonoma, what strategies would you recommend, and why?

3. Describe
the competitive strategies used by each of Williams-Sonoma’s competitors. Which
of these strategies are the most effective? Support your answer.

4. How
is Williams-Sonoma using the Internet as a distribution channel now, and how
would you recommend that they use the Internet in the future?

APA
Guidelines

CSU
requires that students use the APA style for papers and projects. Therefore,
the APA rules for formatting, quoting, paraphrasing, citing, and listing of
sources are to be followed. A document titled “APA Guide” is available for you
to

MBA 5101, Strategic Management and Business
Policy

3

download
from the APA Guide link, found in the Learning Resources area of the myCSU
Student Portal. It may also be accessed from the Student Resources link on the
Course Menu. This document includes examples and sample papers and provides
links to The CSU Success Center and the CSU Online Library staff.

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