How Logos Use Visual Communication
Image courtesy of: Starbucks logo
Image courtesy of: Walt Disney Pictures logo
Choose one of the logos above address the following points using the content from Module 6:
- Describe the semiotic/symbolic visual elements in the logo design.
- Discuss why having visual symbolic and iconic communication in a logo may be a good strategy to communicate visually with your targeted audience.
- Discuss why drastically changing the visual elements in an established and successful logo such as Disney, Apple, or Nike, would have a negative effect on the emotion-based trust relationship clients have with the company.