Identify the most important (5–7) strategic issues facing the organization or business unit.

Assignment 2: LASA
1—Preliminary Strategic Audit

The end result of this
course is developing a strategic audit. In this module you will outline and
draft a preliminary framework for your final product. This provides the student
with the opportunity to get feedback before a final submission.

In Module 1, you
reviewed the instructions for the capstone strategic audit assignment and
grading rubric due in Module 7. By now you have completed the following
steps:

Identified the organization for your report
Interviewed key mid-level and senior level managers
Created a market position analysis
Conducted an external environmental scan in preparation
of your final report and presentation
In this assignment, you
will generate a preliminary strategy audit in preparation for your final course
project.

Directions:

In preparation for your course project, prepare the
preliminary strategy audit using the tools and framework you have focused
on so far including:
Analysis of the company value proposition, market
position, and competitive advantage
External environmental scan/five forces analysis
Identify the most important (5–7) strategic issues
facing the organization or business unit.
You may modify the strategic issues in your final
report based on the additional analysis you will conduct in the next two
modules as well as the feedback you receive on this paper from your
instructor.
Keep in mind it is important to look at the strategic
issue(s) from more than just one perspective in the business unit or
company—speak to or research the issue from more than one angle to offer
a 360° approach that doesn’t cause more problems/issues.
Strategic issues arise from a mismatch between
internal capabilities and external trends such that important
opportunities are not being pursued or significant external threats are
not being addressed under the current strategy.
Include a preliminary set of recommended tactics for
improving your company’s strategic alignment and operating performance.
You may modify these recommendations in your final
report based on the additional analysis you will conduct in the next two
modules as well as the feedback you receive on this paper from your
instructor.
Keep in mind that recommendations can include but are
not limited to tactics in marketing, branding, alliances,
mergers/acquisitions, integration, product development, diversification
or divestiture, and globalization. If you recommend your company to go
global, you must include a supply chain analysis and an analysis of your
firm’s global capabilities.
Write your report as though you are a consultant to
your company and are addressing the executive officers of this company.
Make sure your writing is clear, concise, and in an
organized manner; demonstrates ethical scholarship in accurate representation
and attribution of sources; and displays accurate spelling, grammar, and
punctuation.
Write
a 7–10 page report (see number 4 above) in Word format.

Use The following
format:

Cover page
Executive Summary / Abstract
Table of Contents
Introduction to Company (each subsection should be an
assessment)
Value proposition
Market position
Competitive advantage
External Environmental Scan/Five Forces Analysis
Current environment
Assessment of external factors applying five forces
Strategic Issues
Label each issue and provide a header and the reason
for why it is an issue
Summary / Key Findings and Recommendations
Apply APA standards to
citation of sources. Use the following file naming convention:
LastnameFirstInitial_M4_A2.doc.

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