Identify two ways in which the company could or does use data to gain a competitive advantage.

Assignment 1

Outcomes addressed in this activity:

Unit Outcomes:
Identify the main sources of data
Identify the main ways information is used within an organization
Describe how data can be considered to be a manageable resource
Assignment Instructions:
Invent a fictitious company in one of the following industries. Research about companies in the industry you select in order to ascertain how information is used. How is Information gathered from external and internal sources, and transformed internally to suit the needs of this business? Provide specific examples.
Banking
Insurance
Manufacturing
Airlines
Real estate
Health Care setting
Identify two ways in which the company could or does use data to gain a competitive advantage.
Describe the relationship between data as a corporate resource and the company’s other corporate resources.

Directions:

For this Assignment you will examine the sources and usages of data within an organization.

Please refer to the additional Safari texts in this course, Web-based research, as well as the main text reading this week, in order to complete your research on this topic.

Write a two page comparative paper on the above topic.

Formatting parameters/expectations:
At least 2 pages in length not counting the title page include a title page, double space, font size 12. Arial, Courier, and Times New Roman are generally acceptable.
Include a title page and a reference page.
Includes a highly developed viewpoint, purpose and exceptional content
Demonstrates superior organization, is well ordered, logical, and unified
Ensure you have an introduction, body, and conclusion.
Free of grammar and spelling errors.
No evidence of plagiarism and quoted material makes up any more than 10% of the final content. Writing should be original. Well-paraphrased material that is cited in text and on your References page is acceptable.
Use the APA style for all citations.
Include a minimum of four references in your paper, of which at least two are not based on the texts in this course.

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