Pick a national product other than Coke (since our book and my example covers this). Research their advertisements over the past 50 years. Put together a portfolio of the various IMC components. Write a 1,500 – 2,o00 word paper detailing how and why the campaigns have changed over time. Did they need to reinvent? Reposition ? Document what you write in APA format. This is not an opinion paper; It is a factually based historical IMC advertisement development paper. Also The Written portion is explaining the campaign, who is the target, design and etc. How does that differ from the previous years. A campaign timeline a and titles are need. YOU ARE NOT DOING A WRITE UP OF THE HISTORY OF NIKE.
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