Purchasing Behavior | Marketing Homework Help

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    Purchasing Behavior | Marketing Homework Help

    Respond to the following in a minimum of 350 words:  Discuss the ways in which business to business buying behavior differs from consumer purchasing. Consider in your discussion the purchasing decision as well and ways to measure customer satisfaction and loyalty. (225 words) Why is total customer service so important? (125 words)

    Respond to the following in a minimum of 350 words: 
    Discuss the ways in which business to business buying behavior differs from consumer purchasing. Consider in your discussion the purchasing decision as well and ways to measure customer satisfaction and loyalty. (225 words)
    Why is total customer service so important? (125 words)