Devise a Sales & Marketing strategy for an international country or region. Please select a country/region in which your organization currently does not operate Product/ Solution -FUJITSU Retail Solution Market Place Country – USA Word count – 2000- 2250 Please divide the word count according to the marks allotted 1. Company background and product decisions (20 marks)
a) Brief background of the organization
b) Description of a specific product to be marketed in your selected country including its unique selling point and other characteristics c) Justification of country/market choice (briefly consider key macro-environmental trends, consumer trends, etc)
d) Entry strategy and its justification
e) Market segment(s) and their characteristics and trends 2. The proposed marketing mix (40 marks)
Sales strategy (40 marks)
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