Part 1: Using the business you identified in Unit 4 Quick Write #2, create a SWOT analysis of that business.
Part 2: SWOT Template
|Positive tangible and intangible attributes, internal to an organisation and within the organisation’s control||Internal factors within an organisation’s control that detract from the organisation’s ability to attain the desired goal. Which areas might the organisation improve?|
|External attractive factors that represent the reason for an organisation to exist and develop. What opportunities exist in the environment, which will propel the organisation? Identify them by their ‘time frames’.||External factors beyond the organisation’s control which could place the organisation mission or operation at risk. The organisation may benefit by having contingency plans to address them if they should occur. Classify them by their severity and probability of occurrence.|
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