Developing the ability to conduct primary research can be an invaluable asset to add to your business tool belt. In this Assignment, you will engage in developing the following professional competencies related to marketing research:
Analyze qualitative data in decision making.
Marketing researchers conduct primary research to gain human perspective on the problem or opportunity being studied, or to identify problems or opportunities for study.
Directions for completing this Assignment:
In this Assignment, you will analyze the Student Computer Labcase study. To effectively meet the requirements of this Assignment, analyze the qualitative data derived from the primary research found in the case study scenario.
To successfully complete this Assignment, write a 2-3 page critical essay in APA style format covering the following topics:
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