Wendys Case Study

Wendys Case Study

  • Please read the case and analyze it by answering these case analysis questions.
  • You may answer each case discussion question in each paragraph and separate different paragraphs for different questions. You don’t have to copy the discussion questions in your answer.
  • Although quantity is not quality, however I do not accept 1-2 sentence answers to each question. Please make a thorough case analysis, post 300 to 500 words’ case analysis (roughly 1.5-3 pages double spaced with12-font), and post it in the text entry format online.

Synopsis:

The Wendy’s Company (Wendy’s) is one of America’s most iconic fast food chains. Founded by Dave Thomas in Columbus, Ohio, in 1969, it is currently the third-largest hamburger chain in the United States.

Wendy’s has a strong presence in the United States, but not in foreign markets, despite a long history of international expansion. Wendy’s first foray into global markets occurred in 1976, when the company opened a restaurant in Canada. Since then, Wendy’s has opened restaurants in many foreign countries including Germany, Mexico, New Zealand, Indonesia, Greece, Turkey, Guatemala, and Italy. Wendy’s has at times struggled in the global arena, with failed ventures in Argentina, South Korea, Hong Kong, Russia, and Singapore. While Wendy’s is operating in 32 countries, it has only 637 restaurants operating outside of the United States.

This case deals with the international expansion plans of a fast food giant. Wendy’s international presence is poor, and growth in domestic markets is difficult to achieve as fast food is no longer growing in the United States. Further, the company faces fierce competition from competitors in both the fast food industry and the fast-casual dinning industry. However, there is high growth potential in a number of international markets. In May 2018, the company’s chief executive officer, Todd A. Penegor, needs to determine which foreign market(s) to target as well as

Case Discussion Questions:

  1. What impact (if any) could Wendy’s prior failures in international markets have on its current expansion effort?
  2. What challenges or issues might Wendy’s face in making a significant expansion into Africa?
  3. Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case.
  4. Imagine that Wendy’s will open 1000 restaurants in a foreign market(s). Which foreign market(s) would you suggest it enter, and how many restaurants would you suggest it open in each market?

Get Best Essay Writing help from Homework Market

HomeworkMarket
Calculate your paper price
Pages (550 words)
Approximate price: -

Why HomeworkMarket

HomeworkMarket

Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

HomeworkMarket

Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

HomeworkMarket

Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.

HomeworkMarket

Prompt Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.

HomeworkMarket

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.

HomeworkMarket

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Homework Market

Place your order

Fill in the order form and provide all details of your assignment.

Homework Market

Proceed with the payment

Choose the payment system that suits you most.

Homework Market

Receive the final file

Once your paper is ready, we will email it to you.

HomeworkMarket Writing Services

No need to work on essay at night. Sleep tight, we will cover your back. We offer all kinds of essay writing services.

HomeworkMarket HomeworkMrket

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

HomeworkMarket HomeworkMarket

Admissions

Admission Essays

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

HomeworkMarket HomeworkMarket

Editing

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

HomeworkMarket HomeworkMarket

Revision

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied.