What corporate goals does the expansion help achieve?

Primary research refers to ____________.
a. the evidence that stands out in your report
b. research that is fairly easy to conduct
c. new research done specifically for your current project
d. the research you conduct first
15

Final Examination
BAM 312 Business Communications
78. Unlike Internet search engines, online databases ____________.
a. are rarely up to date
b. do not require a subscription
c. often provide access to various parts of the hidden Internet
d. can be accessed only from a library
79. You would not need to cite a source if you have ____________.
a. provided general knowledge about your topic
b. used a table from the 1985 Farmer’s Almanac
c. used a direct quotation of under 250 words from a book titled Modern Economics
d. described, in your own words, a plan for organizing production lines, which appeared in
a professional journal
80. Which of the following is a closed-ended question?
a. Would you rate the proposed expansion plan as likely to succeed or unlikely to
succeed?
b. What corporate goals does the expansion help achieve?
c. What do you see as the primary benefit of the proposed expansion plan for your family?
d. How will the expansion affect day-to-day operations?
81. To find out your company’s average monthly utility bill over the last year, you would need to
calculate the ___________ of the last twelve bills.
a. highest
b. median
c. mean
d. mode
82. CAD stands for ____________.
a. computer-aided design
b. complete audiovisual display
c. computer adaptable display
d. charts automatically designed
83. The ideal balance between the visual and the verbal depends on _____________.
a. the length of the report/presentation
b. the nature of your audience
c. internal company guidelines
d. the amount of money available for underwriting the costs of graphics
16
Final Examination
BAM 312 Business Communications
84. In business reports, it is best to place each visual _____________.
a. within, beside, or immediately after the paragraph it illustrates
b. together with other visuals in an appendix at the end of the report
c. together with other visuals at the end of each chapter
d. just before the paragraph referring to it
85. A contractor submitting a weekly report on work done to date would be providing the client
with a ____________ report.
a. periodic operating
b. compliance
c. progress
d. justification
86. Because of its natural feel and versatility, the ____________ approach is generally the most

persuasive way to develop an analytical report for skeptical readers.
a. direct
b. hypothetical
c. yardstick
d. 2 + 2 = 4
87. A contractor receives a request from the owner of a company to bid on a large-scale
construction project. The contractor will prepare a(n) ____________ proposal.
a. unsolicited
b. request for
c. solicited
d. blind
88. The introduction of a solicited proposal ____________.
a. is expected to be much longer than that of an unsolicited proposal
b. should refer specifically to the RFP that initiated it
c. should downplay the magnitude of the problem you’re addressing
d. need not be as detailed as that of an unsolicited proposal
89. In a proposal to install an air conditioning system, statements such as “Our company has over
25 years of experience installing heating, plumbing, and air conditioning systems” should
appear in what section?
a. Introduction
b. Close
c. Appendix
d. Body
17

Final Examination
BAM 312 Business Communications
90. Smooth transitions between sections and links to other documents and sources of information
are important ___________.
a. whether your report appears in print or online
b. in any report longer than 2 pages
c. in online reports but not usually necessary in written ones
d. in print reports but not in those published online
91. When drafting content for online reports, it is helpful to use the inverted pyramid style of
organization in which you ____________.
a. make readers believe you are headed in one direction and reveal your true intentions at
the end
b. cover the most important information first and then gradually reveal more detail
c. walk readers through arguments you don’t support and then explain why
d. cover the least important information first and work your way to the main idea
92. Suppose you work for the Angstrom Corporation. What would be the most concise and
compelling title for a formal report on your company’s proposed acquisition of Freedman
Fasteners?
a. “To Acquire or Not to Acquire”
b. “A Study of the Feasibility of Angstrom Corporation Inc. Acquiring the Concern
Currently Operating as Freedman Fasteners”
c. “Why Angstrom Should Focus on Its Core Issues and Abandon Its Ancillary Efforts”
d. “The Pros and Cons of Acquiring Freedman”
93. The authors of an informational report have referred to a multitude of data on the spending
habits of 18- to 25-year-old Americans. They want to provide readers with access to this
information but realize it’s too lengthy to include as a footnote and only some readers will
find it relevant. Where should they place it?
a. Nowhere; it should simply be left out.
b. in the body of the report
c. in the introduction
d. in an appendix
94. You’re sending an unsolicited proposal to a local restaurant in an effort to become their

primary food vendor. The letter of transmittal to accompany the proposal should follow the
format for ____________ messages.
a. routine
b. bad-news
c. good-news
d. persuasive
18

Final Examination
BAM 312 Business Communications
95. When proofreading formal reports and proposals, you should ____________.
a. not worry about typos, only content
b. simply rely on your software’s spelling and grammar checkers to find any errors
c. go back and use the most impressive words you can find to describe key concepts
d. proof your visuals thoroughly
96. When organizing a speech, use the indirect approach if your purpose is to ____________ and
the audience is ____________.
a. entertain, resistant
b. persuade, resistant
c. motivate, receptive
d. inform, receptive
97. Formal speeches differ from informal ones in that ____________.
a. when delivering a formal speech, you should speak more rapidly
b. formal speeches are often delivered from a stage or platform
c. formal speeches are always much longer
d. formal speeches always include obscure, unfamiliar vocabulary
98. In the introduction to your presentation, it is important to ____________.
a. establish credibility
b. ask for audience input
c. discuss the three or four main points on your outline
d. boast about your qualifications
99. As a speaker, how you go about establishing credibility depends in part on ____________.
a. what time of day you deliver your remarks
b. the size of your audience
c. whether or not you are a well-known expert in the subject
d. how you are dressed
100. At the close of a business presentation, _____________.
a. audiences resent being reminded of the presentation’s main ideas
b. you should avoid making it obvious that you’re about to finish
c. audience attention tends to reach its lowest point
d. be clear about what you want the audience to do nextt

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