For this discussion, please write a goodwill message to a
client or a customer or a colleague.
Refer to page 240 and put some detail into it. Thanks
Unit 5.1 DB: Negative messages
Tell us about a negative message you’ve received/observed at
work or in an organizational setting (feedback? layoff? customer/client
How was it handled?
What was its effect on you? Co-workers?
Customers? Was there some way it could have been handled better? Delve into it a bit.
By the way, check out this tidbit: Research Shows Rude
Behavior at Work Is Increasing and Affects the Bottom Line
Unit 5.2 DB: Persuasive messages
Hello colleagues. The
AIDA model piqued my interest because it relates to how I write as a journalist
(and also because it is my mother’s name, believe it or not). The checklist on
page 315 (A through D) is helpful.
Please write a 4-line persuasive message relating to a new
product or service from your imaginary businesses.
A – Get the reader’s attention
I – Keep the reader’s interest by explaining or expanding
the 1st line
D – Whet their desire by telling them “what’s in it for
A – Motivate them to take action
Unit 6.1 DB: Planning reports and proposals
Let’s consider the “Yardstick Approach” as
illustrated by Figure 11.13 on page 356.
(Notice that I didn’t agree with the order of their outline — you have
to do what makes sense or feels right for you.)
Before you decided to acquire the new business, you prepared
an (imaginary) analytical report comparing two potential acquisitions.
Answer the following questions in one or two sentences about
how you might have prepared for this report.
What industry or economic trends did you consider?
What 2 companies were you evaluating as possible
What criteria did you use to evaluate (and compare) your
potential acquisitions? (Make a list –
this is the yardstick
Unit 6.2 DB: Incorporating visuals
Referring back to your imaginary analytical reports on this
week’s Discussion 6.1, what types of visuals did you use in this document?
See Figure 12.8 on page 384. Pick at least one choice from
the data visuals and one from the info/concepts/ideas visuals.
Why did you choose these and what did they illustrate?
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