What type of Market Research needs to be completed?

  • Conduct a break even analysis on BOTH options using only the costs provided. (Worth 20 Points)
    • HINTS:
      • Be sure to break it down to how many customer sales are needed per HOUR or per MONTH, based on the operations of the business.
      • Do some research. How do the average sales compare to other competitors for example?
      • Attach a chart with your calculations. (Graphs are not necessary – Just show details of your math!)
    • Discuss which option you believe is the better investment: (Worth 10 points)
      • Which plan seems more feasible?
      • Is he missing any possible expenses?
      • Other issues, suggestions, or changes you might explore?
    • Pick one option and develop a Marketing Plan for the business explaining the following:
      • What are the four P’s involved for this venture? (Worth 4 Points – 1 points for each area)
      • What type of Market Research needs to be completed? (Worth 10 Points)
      • What type of Market Segmentation would be appropriate? (Worth 10 Points)
      • What type of Pricing Strategy would be appropriate? (Worth 10 Points)
      • What type of promotion would be appropriate? (Worth 10 Points)
        • HINT: Use terminology from Chapters 13 & 14.
      • Cite one outside resource that might help your argument that your friend should pursue one of the options. (Worth 6 points)
      • Your final recommendation – Do you think your friend should pursue the hair salon, fitness center, or neither? Why? (Worth 5 Points)
      • List any research sources in MLA format. (Worth 5 Points)
      • Spelling and Grammar Corrected! (Worth 10 Points)



  • Page 1-2: Executive Summary – No longer than 2 pages.
    • Double spaced
    • 12 points Times New Roman, Arial or Tahoma Font
    • In top right hand corner list:
      • Your Name
      • Date
      • BMGT1101
    • Page 3 and thereafter: Charts with Break Even Analysis Calculations
      • Do not use a separate Excel document. Must be included in one Word Document after the Executive Summary.
    • Last Page: Any sources listed in MLA Format


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