Which of the following is NOT a characteristic of a perfect competitive market?  

Which of the following statements is NOT true?

A. In 2012, apps accounted for a small but growing amount of E-commerce revenues.

B. The amount of data the average American consumes each day is decreasing.

C. E-books today account for about half of all book sales.

D. Computing and networking component prices are continuing to fall dramatically.

Question 4 of 20

5.0/ 5.0 Points

Stickiness is an important attribute for which revenue model?

A. Advertising revenue model

B. Subscription revenue model

C. Transaction fee revenue model

D. Sales revenue model

Question 5 of 20

5.0/ 5.0 Points

Which of the following is an example of the subscription revenue model?

A. Ancestry.com

B. eBay

C. Amazon

D. Twitter

Question 6 of 20

5.0/ 5.0 Points

The business model of e-distributors is quite similar to that of:

A. e-tailers.

B. transaction brokers.

C. exchanges.

D. service providers.

Question 7 of 20

0.0/ 5.0 Points

A business document that specifically details how you plan on selling your product and find new customers is called a:

A. sales analysis.

B. business plan.

C. competitive strategy.

D. market strategy.

Question 8 of 20

5.0/ 5.0 Points

All of the following may lead to a competitive advantage EXCEPT:

A. less expensive suppliers.

B. better employees.

C. fewer products.

D. superior products.

Question 9 of 20

5.0/ 5.0 Points

Which of the following is NOT a characteristic of a perfect competitive market?

A. Price, cost, and quality information are equally distributed.

B. A nearly infinite set of suppliers compete against one another.

C. Customers have access to all relevant information worldwide.

D. It is highly regulated.

Question 10 of 20

5.0/ 5.0 Points

Expedia is an example of a:

A. community provider.

B. transaction broker.

C. market creator.

D. service provider.

Question 11 of 20

5.0/ 5.0 Points

Which of the following is one of the three primary societal issues related to E-commerce?

A. Liability

B. Anonymity

C. Equity

D. Individual privacy

Question 12 of 20

5.0/ 5.0 Points

Interactivity in the context of E-commerce can be described as:

A. the ability to physically touch and manipulate a product.

B. the complexity and content of a message.

C. the ability of consumers to create and distribute content.

D. the enabling of two-way communication between consumer and merchant.

Question 13 of 20

5.0/ 5.0 Points

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

A. enable individual customization of the product by consumers.

B. implement a strategy of commoditization.

C. adopt a strategy of cost competition.

D. develop a scope strategy to compete within a narrower market segment.

Question 14 of 20

5.0/ 5.0 Points

All of the following are assets of Twitter EXCEPT:

A. user attention.

B. audience size.

C. database of tweets.

D. retail inventory.

Question 15 of 20

5.0/ 5.0 Points

Which of the following is a combination of blog platform and social network?

A. Instagram

B. Tumblr

C. Wikipedia

D. Foursquare

Question 16 of 20

5.0/ 5.0 Points

All of the following were visions of E-commerce expressed during the early years of E-commerce EXCEPT:

A. a nearly perfect competitive market.

B. friction-free commerce.

C. disintermediation.

D. fast-follower advantage.

Question 17 of 20

5.0/ 5.0 Points

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:

A. richness.

B. ubiquity.

C. information density.

D. personalization.

Question 18 of 20

5.0/ 5.0 Points

Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com,, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com’s realistic market opportunity, approximately?

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