A rhetorical analysis is an essay that regards texts in form of rhetoric. That is, it is less concerned with what the writer is talking about and more concerned with the manner in which they say it. This entails the techniques used, the goal of the essay, and how appealing the text is to the audience.

Generally, a rhetorical analysis is written in the form of an essay. It must have an introduction that presents the thesis, a comprehensive body that provides a detailed and direct analysis of the text, and a short conclusion that issues a summary of the whole text.

Thus, Homework Market has prepared this article to provide students with some critical concepts of rhetorical analysis and give key tips on how to write a comprehensive rhetorical analysis. However, in case you find it challenging to tackle one, we have experts that dedicate their time online to ensure that we provide you with the best rhetorical analysis essay writing services at affordable rates.

Rhetorical Analysis Key Concepts

Rhetoric is the art of effective writing and speaking and it’s a subject that trains one to examine arguments, texts, and speeches in terms of how they are structured to convince and communicate to the audience. Therefore, the following are some of the key concepts of rhetorical analysis essay writing:

Appeals: Pathos, Ethos, Logos

Appeals are all the aspects the author puts in place to convince the audience. Three key appeals are detailed in rhetoric, established by Aristotle the philosopher, and are sometimes referred to as the rhetorical triangle: pathos, ethos, and logos.


Pathos is sometimes referred to as pathetic appeal as it evokes the emotions of the audience. An author can achieve pathos by passionately speaking, using imagery or vivid description, or trying to provoke sympathy, anger, or other relevant emotional responses in the audience and readers.


Ethos is also referred to as ethical appeal. Ethos entails the author presenting themselves as an authority on a topic. For instance, an individual making a moral claim might take it upon themselves and highlight their behavior considered morally admirable, and an individual talking about a technical or scientific subject might put it across as being an expert by detailing their qualifications suitable to the subject matter.


Logos is sometimes referred to as logical appeal. Logos refer to the use of reasoned and detailed arguments to persuade their audience. Logos is the dominant technique in academic writing where writers build arguments using evidence and reasoning.

Logos, ethos, and pathos are the three most integral parts of rhetorical analysis essay writing. Thus, authors embrace the three to ensure that they effectively communicate to their audiences and attain the objective of the essay or speech.

Analyzing a Text

A rhetorical analysis is not a matter of settling for concepts in prior and applying them to a text. However, the whole analysis begins with examining the text and asking the most suitable questions regarding how it works:

  • What is the objective of the author?
  • Do the authors discuss different topics or do they pay close attention to the key arguments?
  • What tone are the authors using, are they sympathetic or angry? Are they using an authoritative or personal tone? Is the tone informal or formal?
  • Who is the possible target audience? Is the author likely to be successful in their aim to reach their intended audience?
  • What is one of the pieces of evidence the author presents?

When you take time to ask such questions, you will discover the different rhetorical devices used in the text. Nevertheless, it is critical to note that you do not have to master all the rhetorical terms you know, instead, you must always focus on the key aspects of the provided text.

Introducing The Rhetorical Analysis

Like any other essay, a rhetoric analysis begins with an introduction. It is in the introduction that the readers get to know what you will be discussing, while at the same time providing them with suitable background information, and most importantly, introducing the thesis statement.

The Body of The Essay: The Analysis

The body is equally important as the introduction. It is in the body of your rhetoric analysis that you directly tackle the text. Normally, the body is divided into three sections. However, if the essay is longer, there can be several paragraphs in the body.

Every paragraph should have a different concept of the text and should contribute to the general argument of the thesis statement. Each paragraph should have single ideas, well explained and clearly supported with evidence and logic from the text. All points, claims, and arguments should be centered around the thesis statement stated in the introduction of your essay.

Also, there should be flow and coherence in the body. Always make sure that there is a flow of concepts and ideas as you proceed with writing. By so doing, the audience finds it easier to interact with the text and understand your perspective.

The Conclusion: Concluding the Rhetorical Analysis

It is at the conclusion of your rhetorical analysis that you get to wrap up the essay. The conclusion is basically the reinstatement of the key arguments and a showcase of how the points have been developed throughout the analysis. Also, the conclusion may also attempt to connect the text, and the analysis of the text, with much more broader concerns.

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