Part 1: Campaign Theme Campaign theme overview Advertising appeal Advertising execution This section of the paper should be 2 pages in length.
Part 2: Traditional Media Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed). Headline Copy Visual Elements This section of the paper should be 2 pages in length.
Part 3: New Media Creative concepts for two new media options. Describe the following: Headline Copy Visual Elements This section of the paper should be 2 pages in length. Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length – starting with a brief one-paragraph introduction and ending with a short conclusion. Get Marketing homework help today
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