For your second assignment, you will complete Part II of your Business Launch Plan using the Assignment 2 template document provided in the Blackboard course. Within the template, you will complete a positioning statement, branding and marketing checklist, sales script and plan, as well as a brief customer service policy. Business Launch Plan: Part II Provide your responses to the below questions in the BUS599_Assignment 2 Template.docx document found in the Blackboard course. Positioning Statement • Input a positioning statement. Remember, a positioning statement describes the specific benefits of your product or service. It also describes how your product or service addresses your target customers’ problems better than your competitors. Marketing and Branding Checklist • What is the one thing that customers want from your product or service? • How will your business provide value to the customer? • How would you describe your brand? • What are the features of your product or service that will appeal to the target audience? • How will your marketing message convey the benefit of your product or service to potential customers? • What type of packaging will you use, and will it appeal to your target audience? (Think about how you will get your brand out there through some type of visual representation.) • What media will you use in your marketing campaign?
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