Geospatial data has become an integral element in how companies and organizations conduct business throughout the world. The fields of remote sensing and mobile drone platforms/sensors are expanding rapidly and providing consumer markets new levels of persistent and targeted geospatial data previously available only to the military and intelligence agencies. Answer the following questions:
- What are the benefits of using geospatial data in analytics?
- How can adding the “where” in data collection give companies a competitive advantage?
please discuss how some companies are using geospatial capabilities to geo-enable their digital enterprise and take advantage of real-time situational awareness.
Topic: Case Study – NH Hoteles
Overview: Social media and the Internet have transformed the hotel industry. By writing millions of reviews a year on websites and mobile apps, travelers are among the most empowered and influential consumers in the world. As NH Hotels aggressively expanded their global reach, accessing and analyzing the vast amount of customer feedback became critically important to maintaining their online reputation – and securing their future success. Review the following case study and respond to the questions listed in the critical elements section to develop the content of your essay.
A project developed on Google Cloud Platform – NH Hoteles: Making a reservation for the future
To initiate the process of more efficient customer data collection, analysis, and reporting, NH Hotels used off-the-shelf software tools. These programs proved inflexible and they also lacked critical features, such as benchmarking their competitors, which were required by NH analysts. Development cycles dragged on and deadlines were consistently missed. NH Hotels turned to Paradigma, a technology consulting firm based in Madrid, to build a customized solution.
After several meetings with NH Hotels to understand their needs, Paradigma set up a small development team (including a representative from NH). This cooperative approach accelerated development time and gave Paradigma the confidence to select the most appropriate technologies for the project. Using various software tools, such as Grails and JQuery, Paradigma designed an elegant customized solution called “Quality Focus Online.” For optimal performance, the development team decided to host this
system in the cloud. Paradigma recommended a Google Cloud Platform solution that used Cloud SQL as a fully managed database, combined with Compute Engine for rapid translation of multilingual customer reviews. “Quality Focus Online turned out to be easy to use from day one. It helps me save a lot of time and improves our business” says Javier Mármol, Director of Hotel NH Palacio de Tepa in Madrid. “For example, we discovered from reviews that noise was a problem, so we increased our room insulation – and our positive scores shot up overnight.”