This is your final IMC plan. You will use content from the first 4 Individual Projects to complete the submission. This will be presented to the client, be persuasive in your recommendations. Include at least 3 media from the following: Broadcast Advertising Print Advertising Outdoor/Out-of-Home Advertising Sales Promotion Direct Marketing (traditional) Interactive Marketing (New Media) Public relations (PR) Personal Selling
Part 1: Media Choice 1 Why was it chosen? What objectives will it achieve? Advantages/drawbacks Detail the media plan: What forms will be used, when, and how often? Who will it target? Creative concept (headline, copy, visual elements) Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Part 2: Media Choice 2 Why was it chosen? What objectives will it achieve? Advantages/drawbacks Detail the media plan: What forms will be used, when, and how often Who will it target? Creative concept (headline, copy, visual elements) Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Part 3: Media Choice 3 Why was it chosen? What objectives will it achieve? Advantages/drawbacks Detail the media plan: What forms will be used, when, and how often Who will it target? Creative concept (headline, copy, visual elements) Note: You are encouraged to reuse content submitted for Unit 4 Individual Projects. This section of the paper should be 2 pages in length. Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. Get Marketing homework help today
