Workforce planning is an essential aspect of human resource strategy in organizations. Human Resource Management (HRM) deals with all aspects of employee and staff management including recruitment, remuneration, market trend analysis, future planning, and employee development.
Barton and Gold (2007) defines strategic human resource management as a process of linking the human resource function with the strategic objectives of the organization in order to improve performance.
Coates is Australia’s leading general hire company, providing a full range of industrial equipment, including the portable power generators and road control signage used at the 2006 Commonwealth Games in Melbourne.
Coates has 120 years’ experience in the market, uses a comprehensive branch network (180 in all) and employs over 2000 people. This case study discusses how Coates go about achieving its vision of becoming the $1 billion hire company of the first choice for customers, employees, shareholders, and suppliers.
The complete case study is provided separately. Ensure that you receive a copy from your trainer/assessor. This task must be completed during a designated session in the presence of a trainer/assessor.
Read the attached case (Coates: Strategic Human Resources to Achieve Company Goals) and answer the following questions;
Explain the nature and structure of the Coates Hire business. You may elect to visit the website to
further explore the businesses listed as part of Coates Hire www.coates.com.au
Discuss how Coates’s strategic intent and vision may influence its workforce planning taking into
consideration its strengths and weaknesses (Diagram 2)
Discuss how Coates’s strategic intent and vision may influence its workforce planning
Comment on how the four outcomes of HR support the strategic intent
Q1. Explain the nature and structure of the Coates Hire business. You may elect to visit the website to further explore the businesses listed as part of Coates Hire www.coates.com.au
Q2. Identify the various aspects related to the Coates Way ‐ explain the relationship between each of these aspects
Q3. Discuss how Coates’s strategic intent and vision may influence its workforce planning taking into consideration its strengths and weaknesses (Diagram 2)
Q4. Comment on how the four outcomes of HR support the strategic intent
Q5. Evaluate the level of employee engagement at Coates Hire based on the data provided. Get Marketing homework help today
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