- using porter’s five forces model, analyze the attractiveness of the South East Asian airline industry. In your answer, discuss the barriers to entry a new entrant might face in this industry.
- Conduct value chain analysis to determine AirAsia and the Tune Group’s organizational capabilities and advance this analysis by using an additional framework(s) to interpret their core competencies.
- Discuss how AirAsia and the Tune Group used their existing capabilities to grow and diversify their business. Using Ansoff’s Product/Market Matrix, analyze the case evidence on which growth directions AirAsia and the Tune Group have pursued and made recommendations on future growth options. Get Marketing homework help today