In this assignment, you will conclude the marketing plan you started in Unit VII by completing the second half of the marketing plan steps outlined in the beginning of Chapter 2. As you will recall, these are:
Remember to continue the discussion of the same project example you chose in Unit VII. Your plan must be specific to your project example and show your own personalized approach. Ensure that you:
This second part of your marketing plan must be a minimum of three pages, not including the title and reference pages. You are encouraged to include graphics, charts, or other supporting material that will support or enhance your plan; however, these are not counted in the three-page written requirement. You must use at least 6 (SIX) sources to support your essay, including the 3 you used last week. All sources must come from the CSU electronic library, and must have citations and references properly formatted in APA Style
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