Prior to beginning work on this assignment, review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week Two | AssignmentLinks to an external site. video with Steve Forbes and the BUS622 Week TwoLinks to an external site. video with the Program Chair for BA of Operations and Analysis, Bill Davis.
This assignment will give you a head start for your Week 6 – Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course.
In your paper,
Under an Environmental Analysis heading,
Under a General Strategy heading,
Consider reviewing Company Research in the UAGC LibraryLinks to an external site. and Country Profiles in the UAGC LibraryLinks to an external site. tip sheets to assist you with your assignment.
The Global Marketing Plan Part 1 paper
Carefully review the Grading RubricLinks to an external site. for the criteria that will be used to evaluate your assignment.
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