Prior to beginning work on this assignment, review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. Watch the BUS622 Week Two | AssignmentSocial and Cultural EnvironmentsLinks to an external site. video with Steve Forbes and the BUS622 Week TwoSocial and Cultural EnvironmentsLinks to an external site. video with the Program Chair for BA of Operations and Analysis, Bill Davis.

This assignment will give you a head start for your Week 6 – Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course.

In your paper,

  • Identify a large company to be your mentor company in order to analyze and formulate its global marketing strategy.
    • The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi.

Under an Environmental Analysis heading,

  • Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
    • economic
    • trade
    • social and cultural
    • political, legal, and regulatory

Under a General Strategy heading,

  • Choose the appropriate option:
    • (1) Identify a country in one of the following regions for your company to expand to, based on your environmental analysis:
      • Latin America
      • Middle East
      • Africa
    • (2) Identify if your company has already expanded into the country you select in the regions listed above.
      • Examine their global marketing strategy in that area.
      • Formulate your own successful strategy.
    • Explain your rationale for selecting the country in one of those regions.
      • Explain how the following criteria in that selected region, and particularly in your selected country, were incorporated into your rationale:
        • demographic
        • economic
        • trade
        • social factors
        • cultural factors
        • legal factors
        • political factors

Consider reviewing Company Research in the UAGC LibrarySocial and Cultural EnvironmentsLinks to an external site. and Country Profiles in the UAGC LibrarySocial and Cultural EnvironmentsLinks to an external site. tip sheets to assist you with your assignment.

The Global Marketing Plan Part 1 paper

Carefully review the Grading RubricSocial and Cultural EnvironmentsLinks to an external site. for the criteria that will be used to evaluate your assignment.

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