What was the product line’s contribution margin for the year?

Question 2 of 20 5.0 Points
It is most advisable for a sales manager to schedule an audit:

A. only after some major problem has emerged.

B. when competition becomes fierce.

C. at least quarterly.

D. at least annually.

Question 3 of 20 5.0 Points
Of the following, __________ will be the most reliable, accurate, and important single source of sales information.

A. warranty cards

B. salesperson’s call reports

C. customer invoices

D. salesperson’s expense reports

Question 4 of 20 5.0 Points
Alma Molloy has recently been promoted to sales manager for a medium-sized consumer products wholesaler. She wants to find out the names of prospects and customers being called on, products sold, terms of sale, methods of payment, and mode of shipment. Which of the following sources of sales information will be most helpful to Ms. Molloy?

A. Consumer diaries and salespersons’ expense accounts

B. Sales invoices and salespersons’ call reports

C. Individual customer and prospect records and warranty cards

D. Warranty cards and store audits

Question 5 of 20 5.0 Points
When deciding at what organizational level the sales analysis will be conducted, the following factor is not considered:

A. region.

B. territory.

C. organizational hierarchy.

D. district.

Question 6 of 20 5.0 Points
__________ provide basic demographic data on customers, location of purchases, prices paid, reasons for purchases, and service expected.

A. Warranty cards

B. Consumer diaries

C. Salesperson’s call reports

D. Sales invoices

Question 7 of 20 5.0 Points
The first figures studied in sales analysis are:

A. sales volume.

B. sales costs.

C. direct selling costs.

D. indirect selling costs.

Question 8 of 20 5.0 Points
It is important that all sales managers understand the “iceberg principle” because it states that:

A. analogous to the invisible 90 percent of floating icebergs which can sink mighty ships (like the Titanic), favorable total sales figures can hide unprofitable market segments and unproductive sales activities.

B. large numbers of the sales force are not very productive compared to what they could be since their sales managers are cold, aloof, and insensitive to their individual needs, i.e., they act much like a floating iceberg.

C. like a floating iceberg, some salespeople will initially rise above the others due to their self-promotion efforts and flamboyance, yet it is the hardworking average salesperson who makes up the vast ocean of successful salespeople.

D. many salespeople merely float near the surface, somewhat like icebergs, without ever attempting any in-depth penetration of their markets to obtain larger sales.

Question 9 of 20 5.0 Points
With regard to collecting sales data, all of the following are true EXCEPT:

A. sales figures are usually reported in both dollars and units.

B. sales data are frequently subcategorized by territories.

C. sales data are frequently subcategorized by customer class.

D. sales data by territory typically cannot be subdivided any further.

Question 10 of 20 5.0 Points
The relationship between inputs (marketing efforts) and outputs (sales goals or results) is known as input-output efficiency—a measure of sales organization efficiency. From the data given below, what is the efficiency ratio?
Data:
(1) 3,000 sales calls at $100
(2) 5,000 telephone calls at $1
(3) 15 trade magazine advertisements at $1,000
(4) Sell 2,000 new office machines ($1,000 each) @ $500 gross margin

A. 2.000

B. 3.125

C. 5.150

D. 8.500
Question 11 of 20 5.0 Points
Costs that do not change with sales volume are known as:

A. functional costs.

B. indirect costs.

C. fixed costs.

D. sunk costs.

Question 12 of 20 5.0 Points
Relative to the analysis of sales volume, costs, and profits, traditional income statements can be considered as:

A. extremely beneficial.

B. direct and to the point.

C. limited value because they fail to reveal the costs of performing different marketing activities.

D. the basic tool of analysis.

Question 13 of 20 5.0 Points
Marketing cost analysis:

A. studies total sales volume first.

B. adds sales revenue to various market segments or organizational units.

C. investigates the costs incurred and profits generated from sales volume.

D. is performed entirely by the headquarters marketing team.

Question 14 of 20 5.0 Points
The “concentration principle” suggests that:

A. favorable total sales figures can easily hide unprofitable market segments.

B. the major portion of any organization’s sales, costs, or profits comes from a small proportion of business segments.

C. target markets with high potential are concentrated in sparsely populated geographical areas.

D. sales force efforts should be concentrated on only one type of customer.

Question 15 of 20 5.0 Points
For a particular product line, sales during the past year were about $15,000,000, cost of goods sold were $10,000,000, sales expenses were $1,200,000, and fixed costs were $2,000,000. What was the product line’s contribution margin for the year?

Homework Market
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Homework Market

HomeworkMarket

Quality Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Homework Market

Qualified Writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

HomeworkMarket

Unlimited Revision

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account.

HomeworkMarket

Timely Delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. We will always strive to deliver on time.

HomeworkMarket

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text.

HomeworkMarket

Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Homework Market

Place your order

Fill in the order form and provide all details of your assignment.

Homework Market

Proceed with the payment

Choose the payment system that suits you most.

Homework Market

Receive the final file

Once your paper is ready, we will email it to you.

Homework Market Writing Services

No need to work on essay at night. Sleep tight, we will cover your back. We offer all kinds of essay writing services.

HomeworkMarket HomeworkMrket

Essays

Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

HomeworkMarket HomeworkMarket

Admissions

Admission Essays

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

HomeworkMarket HomeworkMarket

Editing

Essay Editing

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

HomeworkMarket HomeworkMarket

Research Paper

Research Paper

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied.